The scheme titled “Immersive Wildlife Experience (Cinema & Moving Theatre) in Punjab (On-Going Scheme)” is designed to introduce modern, technology-driven platforms to enhance wildlife education, conservation awareness, and visitor engagement across the province. The primary objective of the project is the establishment of an immersive 7D Cinema at Safari Zoo, Lahore, complemented by mobile moving theatres that can operate across different regions of Punjab. Through the development of high-quality 7D digital content and deployment of mobile cinema units, the scheme aims to deliver impactful educational experiences highlighting biodiversity, wildlife conservation, and human–wildlife coexistence.
The final outcomes of the scheme include the establishment of fully functional immersive wildlife facilities, comprising a permanent 7D Cinema at Safari Zoo, Lahore, and mobile moving theatres to extend outreach beyond fixed locations. The project will promote wildlife education and public awareness by delivering engaging digital content focused on conservation themes, while also strengthening wildlife tourism and outreach. These modern attractions are expected to increase visitor footfall, enhance revenue generation, and expand the reach of conservation messaging throughout the province.
Project Duration and Financials:
Gestation Period: 24 months (01.07.2024 to 30.06.2026)
Total Cost: Rs. 1,719.879 Million